We have just launched our premium studio lighting bag / case, this is a soft bag with rigid sides and reinforced corners. It has wheels and a handle on top for easy transportation and its big. Its well padded and has internal dividers that attach with Velcro and has two large pockets on the front.
The quality on this case is superb and is ideal if you want to pack redhead lighting, studio flash or continuous lighting, its big enough even to accomodate lightstands. A case of this quality from a well known brand would cost over £100.00 more than this.