They purchased just the software and computerised turntable and used they their own lighting that they already had. It’s important for their customers to see all aspects of the product, they use shots from the spin to show the product off and they also use video. The 3D products are in our 3D Product Imaging category.
They have utilised a grey background to great effect to highlight the product making it stand out so that it is concentrated on the product with their 360 spins. They have used shots individually from the 360 spin in the web page and have another link that goes to the 3D spin with controls to move the image backward and forwards and also enlarge it. They host all the spins on there own site to keep it all in one place but there is also a free place to host your spins and the link to the site is generated instantly, this means you can have a spin up and running very quickly.
There is a great advantage in 3D Product Photography the whole of your product can be seen from the front to the back. The customers can spin this and control it with their mouse, they can enlarge it to see any detail, the 360 animation adds to the images that you already have and are at a low cost.